Campaign Monitor vs Sender
Campaign Monitor and Sender are both popular choices in the email marketing platform space. Campaign Monitor has been around since 2004, giving it a 8-year head start over Sender (founded 2012). Sender is the more affordable option at $10/mo — that's $2 less than Campaign Monitor's $12/mo entry point. Sender offers a free plan (2,500 subscribers), while Campaign Monitor does not. Campaign Monitor stands out with advanced analytics, while Sender offers landing pages.
Quick Verdict
Campaign Monitor wins on deliverability, integrations.
Sender wins on price, rating, free tier.
Best for most users: Sender (small businesses).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Campaign Monitor | Sender |
|---|---|---|
| Rating | 4.1/5 | 4.7/5 |
| Starting Price | $12/mo | $10/mo |
| Free Plan | No free plan | 2,500 subscribers |
| Founded | 2004 | 2012 |
| Email Templates | 120 | 50 |
| Integrations | 250 | 50 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
The Verdict
Sender edges ahead with a 4.7/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from support (4.8 vs 3.8) and value for money (4.8 vs 4.1). On deliverability, Campaign Monitor reports 97.5% compared to 97% for Sender — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Sender |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $10/mo |
| Deliverability | 25% | 97.5% | 97% |
| Rating | 25% | 4.1/5 | 4.7/5 |
| Integrations | 10% | 250 | 50 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You need advanced analytics
- + You're a agencies
- + You're a brands
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses