Campaign Monitor vs Sender
Campaign Monitor and Sender are both popular choices in the email marketing platform space. Campaign Monitor has been around since 2004, giving it a 8-year head start over Sender (founded 2012). Sender is the more affordable option at $10/mo — that's $2 less than Campaign Monitor's $12/mo entry point. Sender offers a free plan (2,500 subscribers), while Campaign Monitor does not. Campaign Monitor has the edge with A/B testing, advanced analytics.
Quick Verdict
Campaign Monitor wins on deliverability, integrations.
Sender wins on price, rating, free tier.
Best for most users: Sender (small businesses).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Campaign Monitor | Sender |
|---|---|---|
| Rating | 4.1/5 | 4.7/5 |
| Starting Price | $12/mo | $10/mo |
| Free Plan | No free plan | 2,500 subscribers |
| Founded | 2004 | 2012 |
| Email Templates | 120 | 50 |
| Integrations | 250 | 50 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
The Verdict
Sender edges ahead with a 4.7/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from support (4.8 vs 3.8) and value for money (4.8 vs 4.1). On deliverability, Campaign Monitor reports 97.5% compared to 97% for Sender — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Sender |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $10/mo |
| Deliverability | 25% | 97.5% | 97% |
| Rating | 25% | 4.1/5 | 4.7/5 |
| Integrations | 10% | 250 | 50 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You need A/B testing
- + You need advanced analytics
- + You're a agencies
- + You're a brands
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a ecommerce