Campaign Monitor vs Ortto
Campaign Monitor is a email marketing platform while Ortto is a all-in-one marketing platform. Campaign Monitor has been around since 2004, giving it a 11-year head start over Ortto (founded 2015). Campaign Monitor starts at $12/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price.
Quick Verdict
Campaign Monitor wins on deliverability.
Ortto wins on rating, integrations.
Best for most users: Ortto (mid market saas and e commerce companies running lifecycle marketing at scale).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | Campaign Monitor | Ortto |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | $12/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2004 | 2015 |
| Email Templates | 120 | 80 |
| Integrations | 250 | 800 |
| Deliverability Rate | 97.5% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Campaign Monitor: Pros & Cons
Pros
- + Excellent email template builder
- + Strong agency features and client management
- + Good deliverability
- + Time zone sending optimization
- + Link review feature prevents broken links
Cons
- − No free plan
- − Lite plan caps at 2,500 emails
- − Premier plan expensive ($159/mo)
- − No landing page builder
- − Limited automation on lower tiers
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
Ortto edges ahead with a 4.4/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from support (4.8 vs 3.8) and feature depth (4.8 vs 4.2). On deliverability, Campaign Monitor reports 97.5% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Ortto |
|---|---|---|---|
| Starting Price | 30% | $12/mo | Custom |
| Deliverability | 25% | 97.5% Winner | 95% |
| Rating | 25% | 4.1/5 | 4.4/5 Winner |
| Integrations | 10% | 250 | 800 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You're a agencies
- + You're a brands
- + Excellent email template builder
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools