Campaign Monitor vs Omnisend
Campaign Monitor and Omnisend are both popular choices in the email marketing platform space. Campaign Monitor has been around since 2004, giving it a 10-year head start over Omnisend (founded 2014). Campaign Monitor is the more affordable option at $12/mo — that's $4 less than Omnisend's $16/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while Campaign Monitor does not. Omnisend has the edge with landing pages.
Quick Verdict
Campaign Monitor wins on price, integrations.
Omnisend wins on deliverability, rating, free tier.
Best for most users: Omnisend (ecommerce).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Campaign Monitor | Omnisend |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | $12/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2004 | 2014 |
| Email Templates | 120 | 130 |
| Integrations | 250 | 200 |
| Deliverability Rate | 97.5% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from support (4.6 vs 3.8) and value for money (4.6 vs 4.1). On deliverability, Omnisend reports 98.5% compared to 97.5% for Campaign Monitor — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $16/mo |
| Deliverability | 25% | 97.5% | 98.5% |
| Rating | 25% | 4.1/5 | 4.6/5 |
| Integrations | 10% | 250 | 200 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You want lower starting costs ($12/mo)
- + You're a agencies
- + You're a brands
Choose Omnisend if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce
- + You're a shopify