Campaign Monitor vs Moosend
Campaign Monitor and Moosend are both popular choices in the email marketing platform space. Campaign Monitor has been around since 2004, giving it a 7-year head start over Moosend (founded 2011). Moosend is the more affordable option at $9/mo — that's $3 less than Campaign Monitor's $12/mo entry point. Campaign Monitor stands out with SMS marketing, while Moosend offers landing pages. Both tools work well for agencies.
Quick Verdict
Campaign Monitor wins on integrations.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Campaign Monitor | Moosend |
|---|---|---|
| Rating | 4.1/5 | 4.7/5 |
| Starting Price | $12/mo | $9/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2004 | 2011 |
| Email Templates | 120 | 80 |
| Integrations | 250 | 100 |
| Deliverability Rate | 97.5% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from value for money (4.8 vs 4.1) and deliverability (4.7 vs 4). On deliverability, Moosend reports 98% compared to 97.5% for Campaign Monitor — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Moosend |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $9/mo |
| Deliverability | 25% | 97.5% | 98% |
| Rating | 25% | 4.1/5 | 4.7/5 |
| Integrations | 10% | 250 | 100 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You need SMS marketing
- + You're a brands
- + You're a designers
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce