Campaign Monitor vs Iterable
Campaign Monitor is a email marketing platform while Iterable is a all-in-one marketing platform. Campaign Monitor has been around since 2004, giving it a 9-year head start over Iterable (founded 2013). Campaign Monitor starts at $12/mo, while Iterable has custom pricing. Their pricing is not measured the same way, so we don't rank them on price.
Quick Verdict
Campaign Monitor wins on deliverability, integrations.
Best for most users: Campaign Monitor (agencies).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | Campaign Monitor | Iterable |
|---|---|---|
| Rating | 4.1/5 | 4.1/5 |
| Starting Price | $12/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2004 | 2013 |
| Email Templates | 120 | 80 |
| Integrations | 250 | 150 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Campaign Monitor: Pros & Cons
Pros
- + Excellent email template builder
- + Strong agency features and client management
- + Good deliverability
- + Time zone sending optimization
- + Link review feature prevents broken links
Cons
- − No free plan
- − Lite plan caps at 2,500 emails
- − Premier plan expensive ($159/mo)
- − No landing page builder
- − Limited automation on lower tiers
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
The Verdict
Campaign Monitor and Iterable are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Campaign Monitor reports 97.5% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Iterable |
|---|---|---|---|
| Starting Price | 30% | $12/mo | Custom |
| Deliverability | 25% | 97.5% Winner | 97% |
| Rating | 25% | 4.1/5 | 4.1/5 |
| Integrations | 10% | 250 Winner | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You're a agencies
- + You're a brands
- + Excellent email template builder
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging