Campaign Monitor vs HubSpot Email Marketing
Campaign Monitor is a email marketing platform while HubSpot Email Marketing is a all-in-one marketing platform. Campaign Monitor starts at $12/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Campaign Monitor does not. HubSpot Email Marketing has the edge with landing pages. Both tools work well for agencies.
Quick Verdict
Campaign Monitor wins on deliverability.
HubSpot Email Marketing wins on rating, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Campaign Monitor | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | $12/mo | $20/seat/mo |
| Free Plan | No free plan | 2,000 emails/month |
| Founded | 2004 | 2006 |
| Email Templates | 120 | 80 |
| Integrations | 250 | 1,500 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Campaign Monitor: Pros & Cons
Pros
- + Excellent email template builder
- + Strong agency features and client management
- + Good deliverability
- + Time zone sending optimization
- + Link review feature prevents broken links
Cons
- − No free plan
- − Lite plan caps at 2,500 emails
- − Premier plan expensive ($159/mo)
- − No landing page builder
- − Limited automation on lower tiers
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from support (4.6 vs 3.8) and value for money (4.5 vs 4.1). On deliverability, Campaign Monitor reports 97.5% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $20/seat/mo |
| Deliverability | 25% | 97.5% Winner | 97% |
| Rating | 25% | 4.1/5 | 4.4/5 Winner |
| Integrations | 10% | 250 | 1500 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You're a brands
- + You're a designers
- + Excellent email template builder
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a b2b
- + You're a saas