Campaign Monitor vs Encharge
Campaign Monitor is a email marketing platform while Encharge is a all-in-one marketing platform. Campaign Monitor has been around since 2004, giving it a 14-year head start over Encharge (founded 2018). Campaign Monitor is the more affordable option at $12/mo, which is $87 less than Encharge's $99/mo entry point. Campaign Monitor has the edge with SMS marketing.
Quick Verdict
Campaign Monitor wins on price, deliverability, rating, integrations.
Best for most users: Campaign Monitor (agencies).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Feature Comparison
| Feature | Campaign Monitor | Encharge |
|---|---|---|
| Rating | 4.1/5 | 4/5 |
| Starting Price | $12/mo | $99/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2004 | 2018 |
| Email Templates | 120 | 30 |
| Integrations | 250 | 55 |
| Deliverability Rate | 97.5% | 96.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Campaign Monitor: Pros & Cons
Pros
- + Excellent email template builder
- + Strong agency features and client management
- + Good deliverability
- + Time zone sending optimization
- + Link review feature prevents broken links
Cons
- − No free plan
- − Lite plan caps at 2,500 emails
- − Premier plan expensive ($159/mo)
- − No landing page builder
- − Limited automation on lower tiers
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
The Verdict
Campaign Monitor and Encharge are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Campaign Monitor reports 97.5% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Encharge |
|---|---|---|---|
| Starting Price | 30% | $12/mo Winner | $99/mo |
| Deliverability | 25% | 97.5% Winner | 96.5% |
| Rating | 25% | 4.1/5 Winner | 4/5 |
| Integrations | 10% | 250 Winner | 55 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You want lower starting costs ($12/mo)
- + You need SMS marketing
- + You're a agencies
- + You're a brands
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails