Campaign Monitor vs Encharge
Campaign Monitor is a email marketing platform while Encharge is a all-in-one marketing platform. Campaign Monitor has been around since 2004, giving it a 14-year head start over Encharge (founded 2018). Campaign Monitor is the more affordable option at $12/mo — that's $67 less than Encharge's $79/mo entry point. Campaign Monitor has the edge with SMS marketing.
Quick Verdict
Campaign Monitor wins on price, deliverability, integrations.
Best for most users: Campaign Monitor (agencies).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Feature Comparison
| Feature | Campaign Monitor | Encharge |
|---|---|---|
| Rating | 4.1/5 | 4.1/5 |
| Starting Price | $12/mo | $79/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2004 | 2018 |
| Email Templates | 120 | 30 |
| Integrations | 250 | 55 |
| Deliverability Rate | 97.5% | 96.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $79/mo for 2,000 subscribers
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
The Verdict
Campaign Monitor and Encharge are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Campaign Monitor reports 97.5% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Encharge |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $79/mo |
| Deliverability | 25% | 97.5% | 96.5% |
| Rating | 25% | 4.1/5 | 4.1/5 |
| Integrations | 10% | 250 | 55 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You want lower starting costs ($12/mo)
- + You need SMS marketing
- + You're a agencies
- + You're a brands
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails