Campaign Monitor vs Drip
Campaign Monitor and Drip are both popular choices in the email marketing platform space. Campaign Monitor has been around since 2004, giving it a 9-year head start over Drip (founded 2013). Campaign Monitor is the more affordable option at $12/mo, which is $27 less than Drip's $39/mo entry point.
Quick Verdict
Campaign Monitor wins on price, integrations.
Drip wins on deliverability, rating.
Best for most users: Drip (ecommerce).
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Feature Comparison
| Feature | Campaign Monitor | Drip |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | $12/mo | $39/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2004 | 2013 |
| Email Templates | 120 | 50 |
| Integrations | 250 | 150 |
| Deliverability Rate | 97.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Campaign Monitor: Pros & Cons
Pros
- + Excellent email template builder
- + Strong agency features and client management
- + Good deliverability
- + Time zone sending optimization
- + Link review feature prevents broken links
Cons
- − No free plan
- − Lite plan caps at 2,500 emails
- − Premier plan expensive ($159/mo)
- − No landing page builder
- − Limited automation on lower tiers
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
The Verdict
Drip edges ahead with a 4.4/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from deliverability (4.5 vs 4) and support (4.1 vs 3.8). On deliverability, Drip reports 98% compared to 97.5% for Campaign Monitor — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Campaign Monitor | Drip |
|---|---|---|---|
| Starting Price | 30% | $12/mo Winner | $39/mo |
| Deliverability | 25% | 97.5% | 98% Winner |
| Rating | 25% | 4.1/5 | 4.4/5 Winner |
| Integrations | 10% | 250 Winner | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Campaign Monitor if…
- + You want lower starting costs ($12/mo)
- + You're a agencies
- + You're a brands
Choose Drip if…
- + You're a ecommerce
- + You're a d2c brands
- + Excellent ecommerce automation