Brevo (Sendinblue) vs Systeme.io
Brevo (Sendinblue) and Systeme.io are both popular choices in the all-in-one marketing platform space. Brevo (Sendinblue) has been around since 2012, giving it a 5-year head start over Systeme.io (founded 2017). Brevo (Sendinblue) starts at $9/mo versus $17/mo for Systeme.io. Both offer free plans to get started. Brevo (Sendinblue) has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Brevo (Sendinblue) wins on price, deliverability.
Systeme.io wins on rating, integrations.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Systeme.io
Budget-friendly all-in-one marketing platform for solopreneurs
Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels, online courses, blogs, affiliate management, and payment processing starting at $0/month with 2,000 contacts and unlimited emails. With its $17/month Startup plan and $97/month Unlimited tier, it targets solopreneurs and creators who want to consolidate their entire marketing stack without paying for multiple subscriptions, though it trades design flexibility and advanced features for simplicity and affordability.
Feature Comparison
| Feature | Brevo (Sendinblue) | Systeme.io |
|---|---|---|
| Rating | 4.5/5 | 4.8/5 |
| Starting Price | $9/mo | $17/mo |
| Free Plan | Unlimited contacts, 300 emails/day | 2,000 contacts, unlimited emails, 3 funnels (15 steps), 1 blog, 1 course, 1 automation workflow, 1 custom domain |
| Founded | 2012 | 2017 |
| Email Templates | 60 | 50 |
| Integrations | 60 | 5,000 |
| Deliverability Rate | 96.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Systeme.io: Pros & Cons
Pros
- +Exceptionally generous free plan with 2,000 contacts, unlimited emails, funnels, blog, course, and affiliate program management
- +All-in-one platform replaces 5-6 separate tools (email, funnels, courses, blog, affiliate management, payments) at a fraction of the cost
- +Startup plan reduced to just $17/month in May 2025 while competitors raised prices, offering outstanding value
- +60% lifetime recurring affiliate commission with second-tier payouts makes it one of the highest-paying affiliate programs in SaaS
- +Zero transaction fees on any plan with support for Stripe, PayPal, Razorpay, Flutterwave, Mercado Pago, and Paystack
Cons
- −Limited design customization -- pages and emails lack the visual polish of dedicated tools like Leadpages or Mailchimp
- −No A/B split testing for emails, limiting optimization capabilities for serious email marketers
- −Community feature has no dedicated mobile app, requiring browser-based access which feels outdated
- −Recurring technical issues reported by users including Stripe integration failures and payment messaging problems lasting multiple days
- −Course creation is functional but basic compared to specialized platforms like Teachable or Thinkific
The Verdict
Systeme.io edges ahead with a 4.8/5 rating compared to Brevo (Sendinblue)'s 4.5/5. The gap comes mainly from ease of use (4.9 vs 4.4) and deliverability (4.6 vs 4.1). On deliverability, Brevo (Sendinblue) reports 96.5% compared to 95% for Systeme.io — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Systeme.io |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $17/mo |
| Deliverability | 25% | 96.5% | 95% |
| Rating | 25% | 4.5/5 | 4.8/5 |
| Integrations | 10% | 60 | 5000 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need SMS marketing
- + You need A/B testing
- + You need advanced analytics
Choose Systeme.io if…
- + You're a solopreneurs
- + You're a course creators
- + Exceptionally generous free plan with 2,000 contacts, unlimited emails, funnels, blog, course, and affiliate program management