Brevo (Sendinblue) vs Sender
Brevo (Sendinblue) is a all-in-one marketing platform while Sender is a email marketing platform. Brevo (Sendinblue) starts at $9/mo, while Sender starts at $10/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Brevo (Sendinblue) has the edge with advanced analytics. Both tools work well for small businesses and ecommerce.
Quick Verdict
Brevo (Sendinblue) wins on integrations.
Sender wins on deliverability, rating.
Best for most users: Sender (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Brevo (Sendinblue) | Sender |
|---|---|---|
| Rating | 4.5/5 | 4.7/5 |
| Starting Price | $9/mo | $10/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | 2,500 subscribers |
| Founded | 2012 | 2012 |
| Email Templates | 60 | 50 |
| Integrations | 60 | 50 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | No |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
Sender: Pros & Cons
Pros
- + Extremely generous free plan (2,500 subs, 15,000 emails)
- + Built-in SMS marketing on all plans
- + Very affordable paid plans
- + Ecommerce integrations for abandoned cart
- + No credit card required for free plan
Cons
- − No A/B testing
- − No landing page builder
- − Smaller integration ecosystem
- − Less well-known brand
- − Limited advanced features
The Verdict
Sender edges ahead with a 4.7/5 rating compared to Brevo (Sendinblue)'s 4.5/5. The gap comes mainly from deliverability (4.6 vs 4.1) and ease of use (4.8 vs 4.4). On deliverability, Sender reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Sender |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $10/mo |
| Deliverability | 25% | 96.5% | 97% Winner |
| Rating | 25% | 4.5/5 | 4.7/5 Winner |
| Integrations | 10% | 60 Winner | 50 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need advanced analytics
- + You're a transactional email
- + You're a developers
Choose Sender if…
- + You're a beginners
- + You're a indie and bootstrapped
- + Extremely generous free plan (2,500 subs, 15,000 emails)