Brevo (Sendinblue) vs Salesforce Marketing Cloud
Brevo (Sendinblue) and Salesforce Marketing Cloud are both popular choices in the all-in-one marketing platform space. Salesforce Marketing Cloud has been around since 1999, giving it a 13-year head start over Brevo (Sendinblue) (founded 2012). Brevo (Sendinblue) starts at $9/mo versus custom pricing for Salesforce Marketing Cloud. Brevo (Sendinblue) offers a free plan (Unlimited contacts, 300 emails/day), while Salesforce Marketing Cloud does not.
Quick Verdict
Brevo (Sendinblue) wins on rating, free tier.
Salesforce Marketing Cloud wins on deliverability, integrations.
It's a close call — your choice depends on your specific needs.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Brevo (Sendinblue) | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.5/5 | 4.1/5 |
| Starting Price | $9/mo | Custom |
| Free Plan | Unlimited contacts, 300 emails/day | No free plan |
| Founded | 2012 | 1999 |
| Email Templates | 60 | 200 |
| Integrations | 60 | 300 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,250/month with most features requiring higher tiers
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Salesforce Marketing Cloud's 4.1/5. The gap comes mainly from value for money (4.7 vs 2.8) and ease of use (4.4 vs 3.2). On deliverability, Salesforce Marketing Cloud reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $1250/mo |
| Deliverability | 25% | 96.5% | 97% |
| Rating | 25% | 4.5/5 | 4.1/5 |
| Integrations | 10% | 60 | 300 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need a free plan to get started
- + You're a small businesses
- + You're a ecommerce
Choose Salesforce Marketing Cloud if…
- + You're a large enterprises
- + You're a Salesforce CRM users
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem