Brevo (Sendinblue) vs Privy
Brevo (Sendinblue) is a all-in-one marketing platform while Privy is a email marketing platform. Brevo (Sendinblue) is the more affordable option at $9/mo — that's $15 less per month than Privy's $24/mo entry point. Both offer free plans to get started. Brevo (Sendinblue) has the edge with landing pages, advanced analytics, API access. Both tools work well for ecommerce.
Quick Verdict
Brevo (Sendinblue) wins on price, deliverability, integrations.
Privy wins on rating.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Brevo (Sendinblue) | Privy |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $9/mo | $24/mo |
| Free Plan | Unlimited contacts, 300 emails/day | 100 mailable contacts, basic popup tools |
| Founded | 2012 | 2011 |
| Email Templates | 60 | 50 |
| Integrations | 60 | 20 |
| Deliverability Rate | 96.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Privy: Pros & Cons
Pros
- +Deep native Shopify integration with one-click install and automatic product syncing
- +Unlimited email sending on all paid plans — no volume limits that punish growth
- +Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- +Combined email + SMS marketing eliminates need for separate communication tools
- +Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- −Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- −No public API, limiting custom integrations and developer extensibility
- −Pricing scales by contacts, getting expensive at higher subscriber counts
- −Reporting and analytics are basic compared to full-featured email marketing platforms
- −Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Brevo (Sendinblue) and Privy are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Brevo (Sendinblue) reports 96.5% compared to 95% for Privy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Privy |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $24/mo |
| Deliverability | 25% | 96.5% | 95% |
| Rating | 25% | 4.5/5 | 4.6/5 |
| Integrations | 10% | 60 | 20 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need API access for custom integrations
- + You need built-in landing pages
- + You need advanced analytics
Choose Privy if…
- + You're a shopify stores
- + You're a small online stores
- + Deep native Shopify integration with one-click install and automatic product syncing