Brevo (Sendinblue) vs Moosend
Brevo (Sendinblue) is a all-in-one marketing platform while Moosend is a email marketing platform. Both start at $9/mo. Brevo (Sendinblue) offers a free plan (Up to 100,000 contacts, 300 emails/day), while Moosend does not. Brevo (Sendinblue) has the edge with SMS marketing. Both tools work well for small businesses and ecommerce.
Quick Verdict
Brevo (Sendinblue) wins on free tier.
Moosend wins on deliverability, rating, integrations.
Best for most users: Moosend (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Brevo (Sendinblue) | Moosend |
|---|---|---|
| Rating | 4.5/5 | 4.7/5 |
| Starting Price | $9/mo | $9/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2011 |
| Email Templates | 60 | 80 |
| Integrations | 60 | 100 |
| Deliverability Rate | 96.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Brevo (Sendinblue)'s 4.5/5. The gap comes mainly from deliverability (4.7 vs 4.1) and ease of use (4.7 vs 4.4). On deliverability, Moosend reports 98% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Moosend |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $9/mo |
| Deliverability | 25% | 96.5% | 98% Winner |
| Rating | 25% | 4.5/5 | 4.7/5 Winner |
| Integrations | 10% | 60 | 100 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a transactional email
- + You're a developers
Choose Moosend if…
- + You're a agencies
- + You're a indie and bootstrapped
- + Very affordable starting at $9/month