Brevo (Sendinblue) vs Maropost
Brevo (Sendinblue) and Maropost are both popular choices in the all-in-one marketing platform space. Brevo (Sendinblue) starts at $9/mo versus $279/mo for Maropost. Brevo (Sendinblue) offers a free plan (Unlimited contacts, 300 emails/day), while Maropost does not.
Quick Verdict
Brevo (Sendinblue) wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Brevo (Sendinblue) | Maropost |
|---|---|---|
| Rating | 4.5/5 | 3.9/5 |
| Starting Price | $9/mo | $279/mo |
| Free Plan | Unlimited contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2011 |
| Email Templates | 60 | 100 |
| Integrations | 60 | 50 |
| Deliverability Rate | 96.5% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.7 vs 3.4) and support (4.6 vs 3.7). On deliverability, Maropost reports 98% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Maropost |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $279/mo |
| Deliverability | 25% | 96.5% | 98% |
| Rating | 25% | 4.5/5 | 3.9/5 |
| Integrations | 10% | 60 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a ecommerce
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof