Brevo (Sendinblue) vs Mailjet
Brevo (Sendinblue) is a all-in-one marketing platform while Mailjet is a email marketing platform. Brevo (Sendinblue) is the more affordable option at $9/mo — that's $8 less than Mailjet's $17/mo entry point. Both offer free plans to get started. Brevo (Sendinblue) has the edge with landing pages, ecommerce integrations.
Quick Verdict
Brevo (Sendinblue) wins on price, deliverability, rating.
Mailjet wins on integrations.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Brevo (Sendinblue) | Mailjet |
|---|---|---|
| Rating | 4.5/5 | 4/5 |
| Starting Price | $9/mo | $17/mo |
| Free Plan | Unlimited contacts, 300 emails/day | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2012 | 2010 |
| Email Templates | 60 | 70 |
| Integrations | 60 | 110 |
| Deliverability Rate | 96.5% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Mailjet's 4/5. The gap comes mainly from support (4.6 vs 3.9) and deliverability (4.1 vs 3.5). On deliverability, Brevo (Sendinblue) reports 96.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $17/mo |
| Deliverability | 25% | 96.5% | 88% |
| Rating | 25% | 4.5/5 | 4/5 |
| Integrations | 10% | 60 | 110 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a small businesses
Choose Mailjet if…
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments