Brevo (Sendinblue) vs MailerLite
Brevo (Sendinblue) is a all-in-one marketing platform while MailerLite is a email marketing platform. Brevo (Sendinblue) starts at $9/mo, while MailerLite starts at $12/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Brevo (Sendinblue) has the edge with SMS marketing. Both tools work well for small businesses and startups.
Quick Verdict
MailerLite wins on deliverability, rating, integrations.
Best for most users: MailerLite (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Feature Comparison
| Feature | Brevo (Sendinblue) | MailerLite |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $9/mo | $12/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | 250 subscribers, 2,500 emails/month |
| Founded | 2012 | 2010 |
| Email Templates | 60 | 90 |
| Integrations | 60 | 140 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
MailerLite: Pros & Cons
Pros
- + Excellent value for money — most affordable paid plans
- + Clean, intuitive interface perfect for beginners
- + Built-in website and landing page builder
- + Sell digital products directly
- + Strong drag-and-drop email editor
Cons
- − Free plan limited to 250 subscribers and 2,500 emails/month
- − No SMS marketing
- − Fewer integrations than competitors
- − Strict approval process for new accounts
- − Limited automation compared to ActiveCampaign
The Verdict
Brevo (Sendinblue) and MailerLite are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, MailerLite reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | MailerLite |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $12/mo |
| Deliverability | 25% | 96.5% | 97% Winner |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 60 | 140 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a transactional email
Choose MailerLite if…
- + You're a beginners
- + You're a bloggers
- + Excellent value for money — most affordable paid plans