Brevo (Sendinblue) vs Listmonk
Brevo (Sendinblue) is a all-in-one marketing platform while Listmonk is a newsletter platform. Brevo (Sendinblue) has been around since 2012, giving it a 6-year head start over Listmonk (founded 2018). Listmonk is the more affordable option at $0/mo — that's $9 less per month than Brevo (Sendinblue)'s $9/mo entry point. Both offer free plans to get started. Brevo (Sendinblue) has the edge with marketing automation, A/B testing, landing pages. Both tools work well for developers.
Quick Verdict
Brevo (Sendinblue) wins on rating, integrations.
Listmonk wins on price, deliverability.
Best for most users: Listmonk (developers).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Listmonk
Self-hosted newsletter and mailing list manager
Listmonk is a free, open-source, self-hosted newsletter and mailing list manager written in Go. It handles millions of emails with minimal resources and is best for developers and technical users who want full control over their email infrastructure.
Feature Comparison
| Feature | Brevo (Sendinblue) | Listmonk |
|---|---|---|
| Rating | 4.5/5 | 4.2/5 |
| Starting Price | $9/mo | Free |
| Free Plan | Unlimited contacts, 300 emails/day | Unlimited (self-hosted, open source) |
| Founded | 2012 | 2018 |
| Email Templates | 60 | 5 |
| Integrations | 60 | 10 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | ✓ | ✕ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Listmonk: Pros & Cons
Pros
- +Completely free and open source with no usage limits
- +Handles 7+ million emails with minimal CPU and 57 MB RAM
- +Single binary deployment with Docker support
- +SQL-based subscriber segmentation for advanced querying
- +Zero recurring costs — self-hosted with no per-subscriber fees
Cons
- −Requires technical knowledge to set up and maintain
- −No built-in SMTP, must configure an external provider like Amazon SES
- −Lacks automation workflows, A/B testing, and landing pages
- −Community support only via GitHub
- −No managed hosting option — you handle server maintenance yourself
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Listmonk's 4.2/5. The gap comes mainly from ease of use (4.4 vs 3.5) and support (4.6 vs 3.7). On deliverability, Listmonk reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Listmonk |
|---|---|---|---|
| Starting Price | 30% | $9/mo | Free |
| Deliverability | 25% | 96.5% | 97% |
| Rating | 25% | 4.5/5 | 4.2/5 |
| Integrations | 10% | 60 | 10 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need SMS marketing
- + You need marketing automation
- + You need ecommerce integrations
- + You need built-in landing pages
Choose Listmonk if…
- + You want lower starting costs (Free)
- + You're a self hosters
- + You're a privacy conscious users