Brevo (Sendinblue) vs Klaviyo
Brevo (Sendinblue) is a all-in-one marketing platform while Klaviyo is a email marketing platform. Brevo (Sendinblue) starts at $9/mo, while Klaviyo starts at $20/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Both tools work well for ecommerce.
Quick Verdict
Klaviyo wins on deliverability, rating, integrations.
Best for most users: Klaviyo (ecommerce).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | Brevo (Sendinblue) | Klaviyo |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $9/mo | $20/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | 250 active profiles, 500 email sends/month |
| Founded | 2012 | 2012 |
| Email Templates | 60 | 100 |
| Integrations | 60 | 350 |
| Deliverability Rate | 96.5% | 99% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
Klaviyo: Pros & Cons
Pros
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
- + Powerful segmentation with predictive analytics
- + Excellent deliverability (99%+)
- + Revenue attribution for every email and SMS
- + Deep customer data platform capabilities
Cons
- − Expensive for large lists
- − Steep learning curve
- − Free plan very limited (250 contacts)
- − SMS credits sold separately
- − Can be overkill for non-ecommerce businesses
The Verdict
Brevo (Sendinblue) and Klaviyo are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Klaviyo reports 99% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $20/mo |
| Deliverability | 25% | 96.5% | 99% Winner |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 60 | 350 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You're a small businesses
- + You're a transactional email
- + Unique pricing model based on emails sent, not contacts
Choose Klaviyo if…
- + You're a shopify
- + You're a d2c brands
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)