Brevo (Sendinblue) vs Keap
Brevo (Sendinblue) and Keap are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 11-year head start over Brevo (Sendinblue) (founded 2012). Brevo (Sendinblue) starts at $9/mo versus $299/mo for Keap. Brevo (Sendinblue) offers a free plan (Unlimited contacts, 300 emails/day), while Keap does not.
Quick Verdict
Brevo (Sendinblue) wins on price, deliverability, rating, free tier.
Keap wins on integrations.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | Brevo (Sendinblue) | Keap |
|---|---|---|
| Rating | 4.5/5 | 4.2/5 |
| Starting Price | $9/mo | $299/mo |
| Free Plan | Unlimited contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2001 |
| Email Templates | 60 | 70 |
| Integrations | 60 | 5,000 |
| Deliverability Rate | 96.5% | 93% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.7 vs 3.7) and deliverability (4.1 vs 3.9). On deliverability, Brevo (Sendinblue) reports 96.5% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Keap |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $299/mo |
| Deliverability | 25% | 96.5% | 93% |
| Rating | 25% | 4.5/5 | 4.2/5 |
| Integrations | 10% | 60 | 5000 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a ecommerce
Choose Keap if…
- + You're a sales driven small businesses
- + You're a service based businesses
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers