Brevo (Sendinblue) vs Iterable
Brevo (Sendinblue) and Iterable are both popular choices in the all-in-one marketing platform space. Iterable starts at custom pricing versus $9/mo for Brevo (Sendinblue). Brevo (Sendinblue) offers a free plan (Unlimited contacts, 300 emails/day), while Iterable does not. Brevo (Sendinblue) has the edge with landing pages.
Quick Verdict
Brevo (Sendinblue) wins on rating, free tier.
Iterable wins on deliverability, integrations.
It's a close call — your choice depends on your specific needs.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | Brevo (Sendinblue) | Iterable |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Starting Price | $9/mo | Custom |
| Free Plan | Unlimited contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2013 |
| Email Templates | 60 | 80 |
| Integrations | 60 | 150 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Iterable's 4.3/5. The gap comes mainly from value for money (4.7 vs 3.4) and ease of use (4.4 vs 4). On deliverability, Iterable reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Iterable |
|---|---|---|---|
| Starting Price | 30% | $9/mo | Free |
| Deliverability | 25% | 96.5% | 97% |
| Rating | 25% | 4.5/5 | 4.3/5 |
| Integrations | 10% | 60 | 150 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging