Brevo (Sendinblue) vs HubSpot Email Marketing
Brevo (Sendinblue) and HubSpot Email Marketing are both popular choices in the all-in-one marketing platform space. HubSpot Email Marketing has been around since 2006, giving it a 6-year head start over Brevo (Sendinblue) (founded 2012). Brevo (Sendinblue) starts at $9/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started.
Quick Verdict
Brevo (Sendinblue) wins on rating.
HubSpot Email Marketing wins on deliverability, integrations.
Best for most users: HubSpot Email Marketing (b2b).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Brevo (Sendinblue) | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting Price | $9/mo | $20/seat/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | 2,000 emails/month |
| Founded | 2012 | 2006 |
| Email Templates | 60 | 80 |
| Integrations | 60 | 1,500 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
Brevo (Sendinblue) and HubSpot Email Marketing are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, HubSpot Email Marketing reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $20/seat/mo |
| Deliverability | 25% | 96.5% | 97% Winner |
| Rating | 25% | 4.5/5 Winner | 4.4/5 |
| Integrations | 10% | 60 | 1500 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You're a small businesses
- + You're a ecommerce
- + Unique pricing model based on emails sent, not contacts
Choose HubSpot Email Marketing if…
- + You're a b2b
- + You're a saas
- + Best-in-class CRM integration