Brevo (Sendinblue) vs Encharge
Brevo (Sendinblue) and Encharge are both popular choices in the all-in-one marketing platform space. Brevo (Sendinblue) has been around since 2012, giving it a 6-year head start over Encharge (founded 2018). Brevo (Sendinblue) is the more affordable option at $9/mo — that's $70 less per month than Encharge's $79/mo entry point. Brevo (Sendinblue) offers a free plan (Unlimited contacts, 300 emails/day), while Encharge does not. Brevo (Sendinblue) has the edge with landing pages, SMS marketing. Both tools work well for startups.
Quick Verdict
Brevo (Sendinblue) wins on price, rating, integrations, free tier.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Feature Comparison
| Feature | Brevo (Sendinblue) | Encharge |
|---|---|---|
| Rating | 4.5/5 | 4.1/5 |
| Starting Price | $9/mo | $79/mo |
| Free Plan | Unlimited contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2018 |
| Email Templates | 60 | 30 |
| Integrations | 60 | 55 |
| Deliverability Rate | 96.5% | 96.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $79/mo for 2,000 subscribers
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Encharge's 4.1/5. The gap comes mainly from value for money (4.7 vs 3.8) and support (4.6 vs 3.9).
| Criterion | Weight | Brevo (Sendinblue) | Encharge |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $79/mo |
| Deliverability | 25% | 96.5% | 96.5% |
| Rating | 25% | 4.5/5 | 4.1/5 |
| Integrations | 10% | 60 | 55 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails