Brevo (Sendinblue) vs EmailOctopus
Brevo (Sendinblue) is a all-in-one marketing platform while EmailOctopus is a email marketing platform. Both start at $9/mo. Both offer free plans to get started. Brevo (Sendinblue) has the edge with A/B testing, SMS marketing, ecommerce integrations. Both tools work well for small businesses and startups.
Quick Verdict
Brevo (Sendinblue) wins on rating.
EmailOctopus wins on deliverability, integrations.
Best for most users: EmailOctopus (beginners).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Feature Comparison
| Feature | Brevo (Sendinblue) | EmailOctopus |
|---|---|---|
| Rating | 4.5/5 | 4.2/5 |
| Starting Price | $9/mo | $9/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | 2,500 subscribers |
| Founded | 2012 | 2014 |
| Email Templates | 60 | 100 |
| Integrations | 60 | 1,000 |
| Deliverability Rate | 96.5% | 97.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | No |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
EmailOctopus: Pros & Cons
Pros
- + Generous free plan (2,500 subscribers)
- + Very affordable Pro plan
- + Simple and clean interface
- + Good deliverability using Amazon SES
- + Easy migration from other platforms
Cons
- − Limited feature set compared to competitors
- − No A/B testing
- − Small template library
- − Basic automation capabilities
- − No ecommerce features
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to EmailOctopus's 4.2/5. The gap comes mainly from support (4.6 vs 3.8) and feature depth (4.6 vs 3.9). On deliverability, EmailOctopus reports 97.5% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | EmailOctopus |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $9/mo |
| Deliverability | 25% | 96.5% | 97.5% Winner |
| Rating | 25% | 4.5/5 Winner | 4.2/5 |
| Integrations | 10% | 60 | 1000 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
Choose EmailOctopus if…
- + You're a beginners
- + You're a bloggers
- + Generous free plan (2,500 subscribers)