Brevo (Sendinblue) vs Drip
Brevo (Sendinblue) is a all-in-one marketing platform while Drip is a email marketing platform. Brevo (Sendinblue) starts at $9/mo, while Drip starts at $39/mo. Their pricing is not measured the same way, so we don't rank them on price. Brevo (Sendinblue) offers a free plan (Up to 100,000 contacts, 300 emails/day), while Drip does not. Brevo (Sendinblue) has the edge with landing pages. Both tools work well for ecommerce.
Quick Verdict
Brevo (Sendinblue) wins on rating, free tier.
Drip wins on deliverability, integrations.
It's a close call — your choice depends on your specific needs.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Feature Comparison
| Feature | Brevo (Sendinblue) | Drip |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting Price | $9/mo | $39/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2013 |
| Email Templates | 60 | 50 |
| Integrations | 60 | 150 |
| Deliverability Rate | 96.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
The Verdict
Brevo (Sendinblue) and Drip are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Drip reports 98% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Drip |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $39/mo |
| Deliverability | 25% | 96.5% | 98% Winner |
| Rating | 25% | 4.5/5 Winner | 4.4/5 |
| Integrations | 10% | 60 | 150 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a transactional email
Choose Drip if…
- + You're a d2c brands
- + You're a shopify
- + Excellent ecommerce automation