Brevo (Sendinblue) vs Kit (ConvertKit)
Brevo (Sendinblue) is a all-in-one marketing platform while Kit (ConvertKit) is a email marketing platform. Brevo (Sendinblue) starts at $9/mo, while Kit (ConvertKit) starts at $39/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Brevo (Sendinblue) has the edge with SMS marketing, a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on deliverability, rating, integrations.
Best for most users: Kit (ConvertKit) (bloggers).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Feature Comparison
| Feature | Brevo (Sendinblue) | Kit (ConvertKit) |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $9/mo | $39/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | 10,000 subscribers |
| Founded | 2012 | 2013 |
| Email Templates | 60 | 50 |
| Integrations | 60 | 90 |
| Deliverability Rate | 96.5% | 98.2% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
The Verdict
Brevo (Sendinblue) and Kit (ConvertKit) are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Kit (ConvertKit) |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $39/mo |
| Deliverability | 25% | 96.5% | 98.2% Winner |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 60 | 90 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need SMS marketing
- + You're a small businesses
- + You're a ecommerce
Choose Kit (ConvertKit) if…
- + You're a bloggers
- + You're a creators
- + Excellent creator ecosystem with built-in monetization