Brevo (Sendinblue) vs Constant Contact
Brevo (Sendinblue) and Constant Contact are both popular choices in the all-in-one marketing platform space. Constant Contact has been around since 1995, giving it a 17-year head start over Brevo (Sendinblue) (founded 2012). Brevo (Sendinblue) starts at $9/mo, while Constant Contact starts at $12/mo. Their pricing is not measured the same way, so we don't rank them on price. Brevo (Sendinblue) offers a free plan (Up to 100,000 contacts, 300 emails/day), while Constant Contact does not. Both tools work well for small businesses.
Quick Verdict
Brevo (Sendinblue) wins on rating, free tier.
Constant Contact wins on deliverability, integrations.
It's a close call — your choice depends on your specific needs.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Feature Comparison
| Feature | Brevo (Sendinblue) | Constant Contact |
|---|---|---|
| Rating | 4.5/5 | 4.1/5 |
| Starting Price | $9/mo | $12/mo |
| Free Plan | Up to 100,000 contacts, 300 emails/day | No free plan |
| Founded | 2012 | 1995 |
| Email Templates | 60 | 300 |
| Integrations | 60 | 300 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
Constant Contact: Pros & Cons
Pros
- + Longest 60-day free trial in the industry
- + Excellent event marketing features
- + 300+ templates and integrations
- + Strong brand recognition and trust
- + Social media posting included
Cons
- − No free plan
- − Automation is basic on lower tiers
- − Gets expensive with larger lists
- − Interface feels outdated in places
- − Limited advanced features
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from value for money (4.7 vs 4) and feature depth (4.6 vs 4.2). On deliverability, Constant Contact reports 97% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Constant Contact |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $12/mo |
| Deliverability | 25% | 96.5% | 97% Winner |
| Rating | 25% | 4.5/5 Winner | 4.1/5 |
| Integrations | 10% | 60 | 300 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You need a free plan to get started
- + You're a ecommerce
- + You're a transactional email
Choose Constant Contact if…
- + You're a nonprofits
- + You're a event marketing
- + Longest 60-day free trial in the industry