Brevo (Sendinblue) vs Campaign Monitor
Brevo (Sendinblue) is a all-in-one marketing platform while Campaign Monitor is a email marketing platform. Campaign Monitor has been around since 2004, giving it a 8-year head start over Brevo (Sendinblue) (founded 2012). Brevo (Sendinblue) starts at $9/mo versus $12/mo for Campaign Monitor. Brevo (Sendinblue) offers a free plan (Unlimited contacts, 300 emails/day), while Campaign Monitor does not. Brevo (Sendinblue) has the edge with landing pages.
Quick Verdict
Brevo (Sendinblue) wins on price, rating, free tier.
Campaign Monitor wins on deliverability, integrations.
Best for most users: Brevo (Sendinblue) (small businesses).
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Feature Comparison
| Feature | Brevo (Sendinblue) | Campaign Monitor |
|---|---|---|
| Rating | 4.5/5 | 4.1/5 |
| Starting Price | $9/mo | $12/mo |
| Free Plan | Unlimited contacts, 300 emails/day | No free plan |
| Founded | 2012 | 2004 |
| Email Templates | 60 | 120 |
| Integrations | 60 | 250 |
| Deliverability Rate | 96.5% | 97.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from support (4.6 vs 3.8) and value for money (4.7 vs 4.1). On deliverability, Campaign Monitor reports 97.5% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Brevo (Sendinblue) | Campaign Monitor |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $12/mo |
| Deliverability | 25% | 96.5% | 97.5% |
| Rating | 25% | 4.5/5 | 4.1/5 |
| Integrations | 10% | 60 | 250 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Brevo (Sendinblue) if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
Choose Campaign Monitor if…
- + You're a agencies
- + You're a brands
- + Excellent email template builder