Braze vs Omnisend
Braze is a all-in-one marketing platform while Omnisend is a email marketing platform. Braze has custom pricing, while Omnisend starts at $16/mo. Their pricing is not measured the same way, so we don't rank them on price. Omnisend offers a free plan (250 contacts, 500 emails/month), while Braze does not. Omnisend has the edge with landing pages.
Quick Verdict
Omnisend wins on deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Braze | Omnisend |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | Custom | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2011 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 170 | 200 |
| Deliverability Rate | 97.5% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Braze's 4.1/5. The gap comes mainly from value for money (4.6 vs 3.2) and ease of use (4.7 vs 3.8). On deliverability, Omnisend reports 98.5% compared to 97.5% for Braze — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Omnisend |
|---|---|---|---|
| Starting Price | 30% | Custom | $16/mo |
| Deliverability | 25% | 97.5% | 98.5% Winner |
| Rating | 25% | 4.1/5 | 4.6/5 Winner |
| Integrations | 10% | 170 | 200 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Omnisend if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce
- + You're a shopify