Braze vs Omnisend
Braze is a all-in-one marketing platform while Omnisend is a email marketing platform. Braze starts at custom pricing versus $16/mo for Omnisend. Omnisend offers a free plan (250 contacts, 500 emails/month), while Braze does not. Omnisend has the edge with landing pages.
Quick Verdict
Omnisend wins on deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Braze | Omnisend |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | Custom | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2011 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 170 | 200 |
| Deliverability Rate | 97.5% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Braze and Omnisend are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 97.5% for Braze — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Omnisend |
|---|---|---|---|
| Starting Price | 30% | Free | $16/mo |
| Deliverability | 25% | 97.5% | 98.5% |
| Rating | 25% | 4.4/5 | 4.6/5 |
| Integrations | 10% | 170 | 200 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Omnisend if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce
- + You're a shopify