Braze vs Mailjet
Braze is a all-in-one marketing platform while Mailjet is a email marketing platform. Braze starts at custom pricing versus $9/mo for Mailjet. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Braze does not. Braze stands out with ecommerce integrations, while Mailjet offers landing pages.
Quick Verdict
Braze wins on deliverability, rating, integrations.
Mailjet wins on free tier.
Best for most users: Braze (enterprise companies).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Braze | Mailjet |
|---|---|---|
| Rating | 4.4/5 | 4/5 |
| Starting Price | Custom | $9/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2011 | 2010 |
| Email Templates | 100 | 70 |
| Integrations | 170 | 110 |
| Deliverability Rate | 97.5% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Braze edges ahead with a 4.4/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.7 vs 3.5) and feature depth (4.9 vs 4.2). On deliverability, Braze reports 97.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Mailjet |
|---|---|---|---|
| Starting Price | 30% | Free | $9/mo |
| Deliverability | 25% | 97.5% | 88% |
| Rating | 25% | 4.4/5 | 4/5 |
| Integrations | 10% | 170 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You need ecommerce integrations
- + You're a enterprise companies
- + You're a mobile first brands
Choose Mailjet if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email