Braze vs Mailjet
Braze is a all-in-one marketing platform while Mailjet is a email marketing platform. Braze starts at custom pricing versus $17/mo for Mailjet. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Braze does not. Braze has the edge with ecommerce integrations.
Quick Verdict
Braze wins on deliverability, rating, integrations.
Mailjet wins on free tier.
Best for most users: Braze (enterprise companies).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Braze | Mailjet |
|---|---|---|
| Rating | 4.4/5 | 4/5 |
| Starting Price | Custom | $17/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2011 | 2010 |
| Email Templates | 100 | 70 |
| Integrations | 170 | 110 |
| Deliverability Rate | 97.5% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Braze edges ahead with a 4.4/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.7 vs 3.5) and feature depth (4.9 vs 4.2). On deliverability, Braze reports 97.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Mailjet |
|---|---|---|---|
| Starting Price | 30% | Free | $17/mo |
| Deliverability | 25% | 97.5% | 88% |
| Rating | 25% | 4.4/5 | 4/5 |
| Integrations | 10% | 170 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You need ecommerce integrations
- + You're a enterprise companies
- + You're a mobile first brands
Choose Mailjet if…
- + You need a free plan to get started
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email