Braze vs Klaviyo
Braze is a all-in-one marketing platform while Klaviyo is a email marketing platform. Braze starts at custom pricing versus $20/mo for Klaviyo. Klaviyo offers a free plan (250 subscribers), while Braze does not. Klaviyo has the edge with landing pages.
Quick Verdict
Klaviyo wins on deliverability, rating, integrations, free tier.
Best for most users: Klaviyo (ecommerce).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | Braze | Klaviyo |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | Custom | $20/mo |
| Free Plan | No free plan | 250 subscribers |
| Founded | 2011 | 2012 |
| Email Templates | 100 | 100 |
| Integrations | 170 | 350 |
| Deliverability Rate | 97.5% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
The Verdict
Braze and Klaviyo are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Klaviyo reports 99% compared to 97.5% for Braze — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | Free | $20/mo |
| Deliverability | 25% | 97.5% | 99% |
| Rating | 25% | 4.4/5 | 4.6/5 |
| Integrations | 10% | 170 | 350 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Klaviyo if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce
- + You're a shopify