Braze vs Keap
Braze and Keap are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 10-year head start over Braze (founded 2011). Braze has custom pricing, while Keap starts at $299/mo. Their pricing is not measured the same way, so we don't rank them on price. Keap has the edge with landing pages.
Quick Verdict
Braze wins on deliverability.
Keap wins on rating, integrations.
Best for most users: Keap (sales driven small businesses).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | Braze | Keap |
|---|---|---|
| Rating | 4.1/5 | 4.2/5 |
| Starting Price | Custom | $299/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2001 |
| Email Templates | 100 | 70 |
| Integrations | 170 | 5,000 |
| Deliverability Rate | 97.5% | 93% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
Braze and Keap are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Braze reports 97.5% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Keap |
|---|---|---|---|
| Starting Price | 30% | Custom | $299/mo |
| Deliverability | 25% | 97.5% Winner | 93% |
| Rating | 25% | 4.1/5 | 4.2/5 Winner |
| Integrations | 10% | 170 | 5000 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Keap if…
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses