Braze vs Keap
Braze and Keap are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 10-year head start over Braze (founded 2011). Braze starts at custom pricing versus $299/mo for Keap. Keap has the edge with landing pages.
Quick Verdict
Braze wins on deliverability, rating.
Keap wins on integrations.
Best for most users: Braze (enterprise companies).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | Braze | Keap |
|---|---|---|
| Rating | 4.4/5 | 4.2/5 |
| Starting Price | Custom | $299/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2001 |
| Email Templates | 100 | 70 |
| Integrations | 170 | 5,000 |
| Deliverability Rate | 97.5% | 93% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
Braze edges ahead with a 4.4/5 rating compared to Keap's 4.2/5. The gap comes mainly from deliverability (4.7 vs 3.9) and feature depth (4.9 vs 4.6). On deliverability, Braze reports 97.5% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Keap |
|---|---|---|---|
| Starting Price | 30% | Free | $299/mo |
| Deliverability | 25% | 97.5% | 93% |
| Rating | 25% | 4.4/5 | 4.2/5 |
| Integrations | 10% | 170 | 5000 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Keap if…
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses