Braze vs HubSpot Email Marketing
Braze and HubSpot Email Marketing are both popular choices in the all-in-one marketing platform space. HubSpot Email Marketing has been around since 2006, giving it a 5-year head start over Braze (founded 2011). Braze has custom pricing, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Braze does not. HubSpot Email Marketing has the edge with landing pages.
Quick Verdict
Braze wins on deliverability.
HubSpot Email Marketing wins on rating, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Braze | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | Custom | $20/seat/mo |
| Free Plan | No free plan | 2,000 emails/month |
| Founded | 2011 | 2006 |
| Email Templates | 100 | 80 |
| Integrations | 170 | 1,500 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to Braze's 4.1/5. The gap comes mainly from value for money (4.5 vs 3.2) and ease of use (4.2 vs 3.8). On deliverability, Braze reports 97.5% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | Custom | $20/seat/mo |
| Deliverability | 25% | 97.5% Winner | 97% |
| Rating | 25% | 4.1/5 | 4.4/5 Winner |
| Integrations | 10% | 170 | 1500 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a b2b
- + You're a saas