Braze vs GetResponse
Braze and GetResponse are both popular choices in the all-in-one marketing platform space. GetResponse has been around since 1998, giving it a 13-year head start over Braze (founded 2011). Braze has custom pricing, while GetResponse starts at $19/mo. Their pricing is not measured the same way, so we don't rank them on price. GetResponse offers a free plan (500 contacts, 2,500 emails/month), while Braze does not. GetResponse has the edge with landing pages.
Quick Verdict
GetResponse wins on deliverability, rating, free tier.
Best for most users: GetResponse (small businesses).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | Braze | GetResponse |
|---|---|---|
| Rating | 4.1/5 | 4.3/5 |
| Starting Price | Custom | $19/mo |
| Free Plan | No free plan | 500 contacts, 2,500 emails/month |
| Founded | 2011 | 1998 |
| Email Templates | 100 | 200 |
| Integrations | 170 | 170 |
| Deliverability Rate | 97.5% | 99% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
The Verdict
GetResponse edges ahead with a 4.3/5 rating compared to Braze's 4.1/5. The gap comes mainly from value for money (4.2 vs 3.2) and ease of use (4.3 vs 3.8). On deliverability, GetResponse reports 99% compared to 97.5% for Braze — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | GetResponse |
|---|---|---|---|
| Starting Price | 30% | Custom | $19/mo |
| Deliverability | 25% | 97.5% | 99% Winner |
| Rating | 25% | 4.1/5 | 4.3/5 Winner |
| Integrations | 10% | 170 | 170 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose GetResponse if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce