Braze vs ConvertFlow
Braze and ConvertFlow are both popular choices in the all-in-one marketing platform space. Braze has been around since 2011, giving it a 5-year head start over ConvertFlow (founded 2016). Braze has custom pricing, while ConvertFlow starts at $29/mo. Their pricing is not measured the same way, so we don't rank them on price. ConvertFlow offers a free plan (5 funnel campaigns, limited traffic), while Braze does not. Braze stands out with SMS marketing, while ConvertFlow offers landing pages.
Quick Verdict
Braze wins on deliverability, integrations.
ConvertFlow wins on rating, free tier.
It's a close call — your choice depends on your specific needs.
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Feature Comparison
| Feature | Braze | ConvertFlow |
|---|---|---|
| Rating | 4.1/5 | 4.5/5 |
| Starting Price | Custom | $29/mo |
| Free Plan | No free plan | 5 funnel campaigns, limited traffic |
| Founded | 2011 | 2016 |
| Email Templates | 100 | 100 |
| Integrations | 170 | 40 |
| Deliverability Rate | 97.5% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
ConvertFlow: Pros & Cons
Pros
- + All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- + Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- + Reported 70% webinar registration conversion rates versus 25-50% with other tools
- + Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- + Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- − Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- − Form and landing page builder has reported bugs and occasional server failures causing delays
- − Limited email marketing capabilities — focuses on conversion, not campaign management
- − Learning curve for setting up personalization rules and multi-step funnels
- − No SMS marketing or push notification features for multichannel follow-up
The Verdict
ConvertFlow edges ahead with a 4.5/5 rating compared to Braze's 4.1/5. The gap comes mainly from value for money (4.5 vs 3.2) and ease of use (4.6 vs 3.8). On deliverability, Braze reports 97.5% compared to 95% for ConvertFlow — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | ConvertFlow |
|---|---|---|---|
| Starting Price | 30% | Custom | $29/mo |
| Deliverability | 25% | 97.5% Winner | 95% |
| Rating | 25% | 4.1/5 | 4.5/5 Winner |
| Integrations | 10% | 170 Winner | 40 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You need SMS marketing
- + You're a enterprise companies
- + You're a mobile first brands
Choose ConvertFlow if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce brands
- + You're a marketers