Braze vs Constant Contact
Braze and Constant Contact are both popular choices in the all-in-one marketing platform space. Constant Contact has been around since 1995, giving it a 16-year head start over Braze (founded 2011). Braze starts at custom pricing versus $12/mo for Constant Contact. Constant Contact has the edge with landing pages.
Quick Verdict
Braze wins on deliverability, rating.
Constant Contact wins on integrations.
Best for most users: Braze (enterprise companies).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Feature Comparison
| Feature | Braze | Constant Contact |
|---|---|---|
| Rating | 4.4/5 | 4.1/5 |
| Starting Price | Custom | $12/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 1995 |
| Email Templates | 100 | 300 |
| Integrations | 170 | 300 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
The Verdict
Braze edges ahead with a 4.4/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from deliverability (4.7 vs 3.9) and feature depth (4.9 vs 4.2). On deliverability, Braze reports 97.5% compared to 97% for Constant Contact — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Constant Contact |
|---|---|---|---|
| Starting Price | 30% | Free | $12/mo |
| Deliverability | 25% | 97.5% | 97% |
| Rating | 25% | 4.4/5 | 4.1/5 |
| Integrations | 10% | 170 | 300 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Constant Contact if…
- + You need built-in landing pages
- + You're a small businesses
- + You're a nonprofits