Braze vs Campaign Monitor
Braze is a all-in-one marketing platform while Campaign Monitor is a email marketing platform. Campaign Monitor has been around since 2004, giving it a 7-year head start over Braze (founded 2011). Braze has custom pricing, while Campaign Monitor starts at $12/mo. Their pricing is not measured the same way, so we don't rank them on price.
Quick Verdict
Campaign Monitor wins on integrations.
Best for most users: Campaign Monitor (agencies).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Feature Comparison
| Feature | Braze | Campaign Monitor |
|---|---|---|
| Rating | 4.1/5 | 4.1/5 |
| Starting Price | Custom | $12/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2004 |
| Email Templates | 100 | 120 |
| Integrations | 170 | 250 |
| Deliverability Rate | 97.5% | 97.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
Campaign Monitor: Pros & Cons
Pros
- + Excellent email template builder
- + Strong agency features and client management
- + Good deliverability
- + Time zone sending optimization
- + Link review feature prevents broken links
Cons
- − No free plan
- − Lite plan caps at 2,500 emails
- − Premier plan expensive ($159/mo)
- − No landing page builder
- − Limited automation on lower tiers
The Verdict
Braze and Campaign Monitor are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | Braze | Campaign Monitor |
|---|---|---|---|
| Starting Price | 30% | Custom | $12/mo |
| Deliverability | 25% | 97.5% | 97.5% |
| Rating | 25% | 4.1/5 | 4.1/5 |
| Integrations | 10% | 170 | 250 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Campaign Monitor if…
- + You're a agencies
- + You're a brands
- + Excellent email template builder