Braze vs Campaign Monitor
Braze is a all-in-one marketing platform while Campaign Monitor is a email marketing platform. Campaign Monitor has been around since 2004, giving it a 7-year head start over Braze (founded 2011). Braze starts at custom pricing versus $12/mo for Campaign Monitor.
Quick Verdict
Braze wins on rating.
Campaign Monitor wins on integrations.
Best for most users: Braze (enterprise companies).
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Feature Comparison
| Feature | Braze | Campaign Monitor |
|---|---|---|
| Rating | 4.4/5 | 4.1/5 |
| Starting Price | Custom | $12/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2011 | 2004 |
| Email Templates | 100 | 120 |
| Integrations | 170 | 250 |
| Deliverability Rate | 97.5% | 97.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
The Verdict
Braze edges ahead with a 4.4/5 rating compared to Campaign Monitor's 4.1/5. The gap comes mainly from deliverability (4.7 vs 4) and feature depth (4.9 vs 4.2).
| Criterion | Weight | Braze | Campaign Monitor |
|---|---|---|---|
| Starting Price | 30% | Free | $12/mo |
| Deliverability | 25% | 97.5% | 97.5% |
| Rating | 25% | 4.4/5 | 4.1/5 |
| Integrations | 10% | 170 | 250 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Campaign Monitor if…
- + You're a agencies
- + You're a brands
- + Excellent email template builder