Braze vs Brevo (Sendinblue)
Braze and Brevo (Sendinblue) are both popular choices in the all-in-one marketing platform space. Braze has custom pricing, while Brevo (Sendinblue) starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. Brevo (Sendinblue) offers a free plan (Up to 100,000 contacts, 300 emails/day), while Braze does not. Brevo (Sendinblue) has the edge with landing pages.
Quick Verdict
Braze wins on deliverability, integrations.
Brevo (Sendinblue) wins on rating, free tier.
It's a close call — your choice depends on your specific needs.
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Feature Comparison
| Feature | Braze | Brevo (Sendinblue) |
|---|---|---|
| Rating | 4.1/5 | 4.5/5 |
| Starting Price | Custom | $9/mo |
| Free Plan | No free plan | Up to 100,000 contacts, 300 emails/day |
| Founded | 2011 | 2012 |
| Email Templates | 100 | 60 |
| Integrations | 170 | 60 |
| Deliverability Rate | 97.5% | 96.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to Braze's 4.1/5. The gap comes mainly from value for money (4.7 vs 3.2) and ease of use (4.4 vs 3.8). On deliverability, Braze reports 97.5% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Braze | Brevo (Sendinblue) |
|---|---|---|---|
| Starting Price | 30% | Custom | $9/mo |
| Deliverability | 25% | 97.5% Winner | 96.5% |
| Rating | 25% | 4.1/5 | 4.5/5 Winner |
| Integrations | 10% | 170 Winner | 60 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
Choose Brevo (Sendinblue) if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce