BirdSend vs Omnisend
BirdSend and Omnisend are both popular choices in the email marketing platform space. Omnisend has been around since 2014, giving it a 5-year head start over BirdSend (founded 2019). BirdSend is the more affordable option at $9/mo, which is $7 less than Omnisend's $16/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while BirdSend does not. Omnisend has the edge with landing pages, SMS marketing, a drag-and-drop editor.
Quick Verdict
BirdSend wins on price.
Omnisend wins on deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3-5x lower than alternatives like ConvertKit and ActiveCampaign. All plans include unlimited sends, automation, and segmentation.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | BirdSend | Omnisend |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $9/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2019 | 2014 |
| Email Templates | 20 | 130 |
| Integrations | 15 | 200 |
| Deliverability Rate | 97% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
BirdSend: Pros & Cons
Pros
- + Extremely affordable at 3-5x cheaper than competitors like ConvertKit
- + Unique revenue-per-email tracking shows which emails make money
- + Unlimited email sends on all plans
- + Free migration from other providers
- + Pricing designed specifically for content creators on tight budgets
Cons
- − No free plan, only a 7-day free trial
- − Limited template selection and no drag-and-drop editor
- − Fewer integrations than established competitors
- − No landing page builder or SMS marketing
- − Very limited third-party integrations compared to established tools
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to BirdSend's 4/5. The gap comes mainly from feature depth (4.7 vs 3) and support (4.6 vs 3.6). On deliverability, Omnisend reports 98.5% compared to 97% for BirdSend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | BirdSend | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $9/mo Winner | $16/mo |
| Deliverability | 25% | 97% | 98.5% Winner |
| Rating | 25% | 4/5 | 4.6/5 Winner |
| Integrations | 10% | 15 | 200 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose BirdSend if…
- + You want lower starting costs ($9/mo)
- + You're a content creators
- + You're a bloggers
Choose Omnisend if…
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages
- + You're a ecommerce