BirdSend vs Mailjet
BirdSend and Mailjet are both popular choices in the email marketing platform space. Mailjet has been around since 2010, giving it a 9-year head start over BirdSend (founded 2019). Both start at $9/mo. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while BirdSend does not. BirdSend stands out with ecommerce integrations, while Mailjet offers landing pages and SMS marketing.
Quick Verdict
BirdSend wins on deliverability.
Mailjet wins on rating, integrations, free tier.
Best for most users: Mailjet (marketing teams needing real time email collaboration).
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3-5x lower than alternatives like ConvertKit and ActiveCampaign. All plans include unlimited sends, automation, and segmentation.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | BirdSend | Mailjet |
|---|---|---|
| Rating | 3.8/5 | 4/5 |
| Starting Price | $9/mo | $9/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2019 | 2010 |
| Email Templates | 20 | 70 |
| Integrations | 15 | 110 |
| Deliverability Rate | 97% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
BirdSend: Pros & Cons
Pros
- +Extremely affordable at 3-5x cheaper than competitors like ConvertKit
- +Unique revenue-per-email tracking shows which emails make money
- +Unlimited email sends on all plans
- +Free migration from other providers
- +Pricing designed specifically for content creators on tight budgets
Cons
- −No free plan, only a 7-day free trial
- −Limited template selection and no drag-and-drop editor
- −Fewer integrations than established competitors
- −No landing page builder or SMS marketing
- −Very limited third-party integrations compared to established tools
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Mailjet edges ahead with a 4/5 rating compared to BirdSend's 3.8/5. The gap comes mainly from feature depth (4.2 vs 3) and support (3.9 vs 3.6). On deliverability, BirdSend reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | BirdSend | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $9/mo |
| Deliverability | 25% | 97% | 88% |
| Rating | 25% | 3.8/5 | 4/5 |
| Integrations | 10% | 15 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose BirdSend if…
- + You need ecommerce integrations
- + You're a content creators
- + You're a bloggers
Choose Mailjet if…
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages
- + You're a marketing teams needing real time email collaboration