BirdSend vs Mailjet
BirdSend and Mailjet are both popular choices in the email marketing platform space. Mailjet has been around since 2010, giving it a 9-year head start over BirdSend (founded 2019). BirdSend starts at $9/mo versus $17/mo for Mailjet. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while BirdSend does not. BirdSend stands out with ecommerce integrations, while Mailjet offers A/B testing and SMS marketing.
Quick Verdict
BirdSend wins on price, deliverability.
Mailjet wins on rating, integrations, free tier.
Best for most users: BirdSend (content creators).
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3-5x lower than alternatives like ConvertKit and ActiveCampaign. All plans include unlimited sends, automation, and segmentation.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | BirdSend | Mailjet |
|---|---|---|
| Rating | 3.8/5 | 4/5 |
| Starting Price | $9/mo | $17/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2019 | 2010 |
| Email Templates | 20 | 70 |
| Integrations | 15 | 110 |
| Deliverability Rate | 97% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
BirdSend: Pros & Cons
Pros
- +Extremely affordable at 3-5x cheaper than competitors like ConvertKit
- +Unique revenue-per-email tracking shows which emails make money
- +Unlimited email sends on all plans
- +Free migration from other providers
- +Pricing designed specifically for content creators on tight budgets
Cons
- −No free plan, only a 7-day free trial
- −Limited template selection and no drag-and-drop editor
- −Fewer integrations than established competitors
- −No landing page builder, SMS, or A/B testing
- −Very limited third-party integrations compared to established tools
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Mailjet edges ahead with a 4/5 rating compared to BirdSend's 3.8/5. The gap comes mainly from feature depth (4.2 vs 3) and support (3.9 vs 3.6). On deliverability, BirdSend reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | BirdSend | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $17/mo |
| Deliverability | 25% | 97% | 88% |
| Rating | 25% | 3.8/5 | 4/5 |
| Integrations | 10% | 15 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose BirdSend if…
- + You want lower starting costs ($9/mo)
- + You need ecommerce integrations
- + You're a content creators
- + You're a bloggers
Choose Mailjet if…
- + You need a free plan to get started
- + You need SMS marketing
- + You need A/B testing
- + You're a marketing teams needing real time email collaboration