BirdSend vs Loops
BirdSend and Loops are both popular choices in the email marketing platform space. BirdSend is the more affordable option at $9/mo — that's $40 less than Loops's $49/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while BirdSend does not. BirdSend has the edge with A/B testing, ecommerce integrations, advanced analytics.
Quick Verdict
BirdSend wins on price, deliverability.
Loops wins on rating, integrations, free tier.
Best for most users: BirdSend (content creators).
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3-5x lower than alternatives like ConvertKit and ActiveCampaign. All plans include unlimited sends, automation, and segmentation.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | BirdSend | Loops |
|---|---|---|
| Rating | 3.8/5 | 4.6/5 |
| Starting Price | $9/mo | $49/mo |
| Free Plan | No free plan | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2019 | 2022 |
| Email Templates | 20 | 15 |
| Integrations | 15 | 24 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✕ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✕ |
BirdSend: Pros & Cons
Pros
- +Extremely affordable at 3-5x cheaper than competitors like ConvertKit
- +Unique revenue-per-email tracking shows which emails make money
- +Unlimited email sends on all plans
- +Free migration from other providers
- +Pricing designed specifically for content creators on tight budgets
Cons
- −No free plan, only a 7-day free trial
- −Limited template selection and no drag-and-drop editor
- −Fewer integrations than established competitors
- −No landing page builder or SMS marketing
- −Very limited third-party integrations compared to established tools
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
Loops edges ahead with a 4.6/5 rating compared to BirdSend's 3.8/5. The gap comes mainly from feature depth (4.4 vs 3) and support (4.5 vs 3.6). On deliverability, BirdSend reports 97% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | BirdSend | Loops |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $49/mo |
| Deliverability | 25% | 97% | 95% |
| Rating | 25% | 3.8/5 | 4.6/5 |
| Integrations | 10% | 15 | 24 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose BirdSend if…
- + You want lower starting costs ($9/mo)
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
Choose Loops if…
- + You need a free plan to get started
- + You're a saas startups
- + You're a developer first teams