Benchmark Email vs Moosend
Benchmark Email and Moosend are both popular choices in the email marketing platform space. Benchmark Email has been around since 2004, giving it a 7-year head start over Moosend (founded 2011). Moosend is the more affordable option at $9/mo — that's $28 less per month than Benchmark Email's $37/mo entry point. Benchmark Email offers a free plan (500 contacts, 2,500 emails/month, 1 user), while Moosend does not. Moosend has the edge with ecommerce integrations. Both tools work well for small businesses.
Quick Verdict
Benchmark Email wins on integrations, free tier.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
Benchmark Email
Straightforward email marketing with all features on every plan
Benchmark Email is a multilingual email marketing platform founded in 2004 that takes an all-features-included approach, giving every user access to automation, A/B testing, and analytics regardless of plan tier. Available in 9 languages with global support, it appeals to international teams and nonprofits, though its significantly below-average deliverability rate (47.1% in third-party testing) is a serious concern that undermines its otherwise user-friendly design.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Benchmark Email | Moosend |
|---|---|---|
| Rating | 4.3/5 | 4.7/5 |
| Starting Price | $37/mo | $9/mo |
| Free Plan | 500 contacts, 2,500 emails/month, 1 user | No free plan |
| Founded | 2004 | 2011 |
| Email Templates | 200 | 80 |
| Integrations | 1,500 | 100 |
| Deliverability Rate | 47.1% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Benchmark Email: Pros & Cons
Pros
- +All features included on every plan including free -- no feature gating between tiers
- +Available in 9 languages with live customer support in each, making it ideal for international teams
- +Intuitive drag-and-drop editor with mobile-optimized templates and device previews
- +Generous free plan with 500 contacts and 2,500 emails per month including AI content generation
- +Simple contact-based pricing that scales predictably without hidden charges for features
Cons
- −Extremely poor deliverability rate of 47.1% in EmailToolTester's January 2024 independent test, consistently ranking near the bottom
- −Segmentation is limited to within individual lists only -- cannot create cross-list segments for flexible targeting
- −Fewer than 30 pre-designed email templates despite marketing claims of 200+, limiting design variety
- −Slow product development cycle with features lagging behind competitors in automation and ecommerce capabilities
- −No migration support for non-enterprise customers when switching from another email platform
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Benchmark Email's 4.3/5. The gap comes mainly from deliverability (4.7 vs 3.2) and value for money (4.8 vs 4.6). On deliverability, Moosend reports 98% compared to 47.1% for Benchmark Email — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Benchmark Email | Moosend |
|---|---|---|---|
| Starting Price | 30% | $37/mo | $9/mo |
| Deliverability | 25% | 47.1% | 98% |
| Rating | 25% | 4.3/5 | 4.7/5 |
| Integrations | 10% | 1500 | 100 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Benchmark Email if…
- + You need a free plan to get started
- + You're a beginners
- + You're a nonprofits
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need ecommerce integrations
- + You're a ecommerce
- + You're a startups