Benchmark Email vs Maropost
Benchmark Email is a email marketing platform while Maropost is a all-in-one marketing platform. Benchmark Email has been around since 2004, giving it a 7-year head start over Maropost (founded 2011). Benchmark Email is the more affordable option at $27/mo — that's $252 less than Maropost's $279/mo entry point. Benchmark Email offers a free plan (500 contacts, 2,500 emails/month, 1 user), while Maropost does not. Maropost has the edge with SMS marketing, ecommerce integrations.
Quick Verdict
Benchmark Email wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: Benchmark Email (beginners).
Benchmark Email
Straightforward email marketing with all features on every plan
Benchmark Email is a multilingual email marketing platform founded in 2004 that takes an all-features-included approach, giving every user access to automation, A/B testing, and analytics regardless of plan tier. Available in 9 languages with global support, it appeals to international teams and nonprofits, though its significantly below-average deliverability rate (47.1% in third-party testing) is a serious concern that undermines its otherwise user-friendly design.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Benchmark Email | Maropost |
|---|---|---|
| Rating | 4.3/5 | 3.9/5 |
| Starting Price | $27/mo | $279/mo |
| Free Plan | 500 contacts, 2,500 emails/month, 1 user | No free plan |
| Founded | 2004 | 2011 |
| Email Templates | 200 | 100 |
| Integrations | 1,500 | 50 |
| Deliverability Rate | 47.1% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Benchmark Email: Pros & Cons
Pros
- +All features included on every plan including free -- no feature gating between tiers
- +Available in 9 languages with live customer support in each, making it ideal for international teams
- +Intuitive drag-and-drop editor with mobile-optimized templates and device previews
- +Generous free plan with 500 contacts and 2,500 emails per month including AI content generation
- +Simple contact-based pricing that scales predictably without hidden charges for features
Cons
- −Extremely poor deliverability rate of 47.1% in EmailToolTester's January 2024 independent test, consistently ranking near the bottom
- −Segmentation is limited to within individual lists only -- cannot create cross-list segments for flexible targeting
- −Fewer than 30 pre-designed email templates despite marketing claims of 200+, limiting design variety
- −Slow product development cycle with features lagging behind competitors in automation and ecommerce capabilities
- −No migration support for non-enterprise customers when switching from another email platform
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
Benchmark Email edges ahead with a 4.3/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.9 vs 3.6) and value for money (4.6 vs 3.4). On deliverability, Maropost reports 98% compared to 47.1% for Benchmark Email — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Benchmark Email | Maropost |
|---|---|---|---|
| Starting Price | 30% | $27/mo | $279/mo |
| Deliverability | 25% | 47.1% | 98% |
| Rating | 25% | 4.3/5 | 3.9/5 |
| Integrations | 10% | 1500 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Benchmark Email if…
- + You want lower starting costs ($27/mo)
- + You need a free plan to get started
- + You're a beginners
- + You're a small businesses
Choose Maropost if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You're a ecommerce businesses
- + You're a mid market companies