Benchmark Email vs GetResponse
Benchmark Email is a email marketing platform while GetResponse is a all-in-one marketing platform. GetResponse has been around since 1998, giving it a 6-year head start over Benchmark Email (founded 2004). GetResponse is the more affordable option at $19/mo — that's $8 less than Benchmark Email's $27/mo entry point. Benchmark Email offers a free plan (500 contacts, 2,500 emails/month, 1 user), while GetResponse does not. GetResponse has the edge with SMS marketing, ecommerce integrations. Both tools work well for small businesses.
Quick Verdict
Benchmark Email wins on integrations, free tier.
GetResponse wins on price, deliverability.
Best for most users: GetResponse (small businesses).
Benchmark Email
Straightforward email marketing with all features on every plan
Benchmark Email is a multilingual email marketing platform founded in 2004 that takes an all-features-included approach, giving every user access to automation, A/B testing, and analytics regardless of plan tier. Available in 9 languages with global support, it appeals to international teams and nonprofits, though its significantly below-average deliverability rate (47.1% in third-party testing) is a serious concern that undermines its otherwise user-friendly design.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | Benchmark Email | GetResponse |
|---|---|---|
| Rating | 4.3/5 | 4.3/5 |
| Starting Price | $27/mo | $19/mo |
| Free Plan | 500 contacts, 2,500 emails/month, 1 user | No free plan |
| Founded | 2004 | 1998 |
| Email Templates | 200 | 200 |
| Integrations | 1,500 | 170 |
| Deliverability Rate | 47.1% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Benchmark Email: Pros & Cons
Pros
- +All features included on every plan including free -- no feature gating between tiers
- +Available in 9 languages with live customer support in each, making it ideal for international teams
- +Intuitive drag-and-drop editor with mobile-optimized templates and device previews
- +Generous free plan with 500 contacts and 2,500 emails per month including AI content generation
- +Simple contact-based pricing that scales predictably without hidden charges for features
Cons
- −Extremely poor deliverability rate of 47.1% in EmailToolTester's January 2024 independent test, consistently ranking near the bottom
- −Segmentation is limited to within individual lists only -- cannot create cross-list segments for flexible targeting
- −Fewer than 30 pre-designed email templates despite marketing claims of 200+, limiting design variety
- −Slow product development cycle with features lagging behind competitors in automation and ecommerce capabilities
- −No migration support for non-enterprise customers when switching from another email platform
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
The Verdict
Benchmark Email and GetResponse are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 47.1% for Benchmark Email — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Benchmark Email | GetResponse |
|---|---|---|---|
| Starting Price | 30% | $27/mo | $19/mo |
| Deliverability | 25% | 47.1% | 99% |
| Rating | 25% | 4.3/5 | 4.3/5 |
| Integrations | 10% | 1500 | 170 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Benchmark Email if…
- + You need a free plan to get started
- + You're a beginners
- + You're a nonprofits
Choose GetResponse if…
- + You want lower starting costs ($19/mo)
- + You need SMS marketing
- + You need ecommerce integrations
- + You're a ecommerce