beehiiv vs Maropost
beehiiv is a newsletter platform while Maropost is a all-in-one marketing platform. Maropost has been around since 2011, giving it a 10-year head start over beehiiv (founded 2021). beehiiv is the more affordable option at $43/mo — that's $236 less than Maropost's $279/mo entry point. beehiiv offers a free plan (2,500 subscribers), while Maropost does not. Maropost has the edge with SMS marketing.
Quick Verdict
beehiiv wins on price, rating, free tier.
Maropost wins on integrations.
Best for most users: beehiiv (newsletter creators).
beehiiv
The newsletter platform built for growth
beehiiv was built by the team behind Morning Brew's growth to 4 million subscribers. It's specifically designed for newsletter businesses with built-in monetization through ad networks, paid subscriptions, and referral programs. The highest affiliate commission in the space at up to 60%.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | beehiiv | Maropost |
|---|---|---|
| Rating | 4.5/5 | 3.9/5 |
| Starting Price | $43/mo | $279/mo |
| Free Plan | 2,500 subscribers | No free plan |
| Founded | 2021 | 2011 |
| Email Templates | 20 | 100 |
| Integrations | 40 | 50 |
| Deliverability Rate | 98% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
beehiiv: Pros & Cons
Pros
- +Purpose-built for newsletter businesses
- +Built-in ad network for monetization
- +Referral program to grow subscribers
- +Paid subscription support
- +Founded by ex-Morning Brew team
Cons
- −Limited to newsletter use case
- −Fewer templates than established tools
- −Smaller integration ecosystem
- −No SMS marketing
- −Relatively new platform (2021)
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
beehiiv edges ahead with a 4.5/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.8 vs 3.6) and value for money (4.5 vs 3.4).
| Criterion | Weight | beehiiv | Maropost |
|---|---|---|---|
| Starting Price | 30% | $43/mo | $279/mo |
| Deliverability | 25% | 98% | 98% |
| Rating | 25% | 4.5/5 | 3.9/5 |
| Integrations | 10% | 40 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose beehiiv if…
- + You want lower starting costs ($43/mo)
- + You need a free plan to get started
- + You're a newsletter creators
- + You're a media companies
Choose Maropost if…
- + You need SMS marketing
- + You're a ecommerce businesses
- + You're a mid market companies