beehiiv vs Loops
beehiiv is a newsletter platform while Loops is a email marketing platform. Both start at $49/mo. Both offer free plans to get started. beehiiv has the edge with A/B testing, landing pages, ecommerce integrations. Both tools work well for new and rising.
Quick Verdict
beehiiv wins on deliverability, integrations.
Loops wins on rating.
Best for most users: beehiiv (newsletter creators).
beehiiv
The newsletter platform built for growth
beehiiv was built by the team behind Morning Brew's growth to 4 million subscribers. It's specifically designed for newsletter businesses with built-in monetization through ad networks, paid subscriptions, and referral programs. The highest affiliate commission in the space at up to 60%.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | beehiiv | Loops |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $49/mo | $49/mo |
| Free Plan | 2,500 subscribers | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2021 | 2022 |
| Email Templates | 20 | 15 |
| Integrations | 40 | 24 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | No |
beehiiv: Pros & Cons
Pros
- + Purpose-built for newsletter businesses
- + Built-in ad network for monetization
- + Referral program to grow subscribers
- + Paid subscription support
- + Founded by ex-Morning Brew team
Cons
- − Limited to newsletter use case
- − Fewer templates than established tools
- − Smaller integration ecosystem
- − No SMS marketing
- − Relatively new platform (2021)
Loops: Pros & Cons
Pros
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- + Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- + Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- + Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- + Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- − Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- − No built-in CRM or detailed contact history, requiring external tools for relationship management
- − Editor has reported bugs including no undo functionality, risking accidental content loss
- − Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- − Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
beehiiv and Loops are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, beehiiv reports 98% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | beehiiv | Loops |
|---|---|---|---|
| Starting Price | 30% | $49/mo | $49/mo |
| Deliverability | 25% | 98% Winner | 95% |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 40 Winner | 24 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose beehiiv if…
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
- + You need advanced analytics
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve