AWeber vs Salesforce Marketing Cloud
AWeber is a email marketing platform while Salesforce Marketing Cloud is a all-in-one marketing platform. AWeber starts at $15/mo versus custom pricing for Salesforce Marketing Cloud. AWeber offers a free plan (500 subscribers), while Salesforce Marketing Cloud does not. Salesforce Marketing Cloud has the edge with SMS marketing.
Quick Verdict
AWeber wins on deliverability, rating, integrations, free tier.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | AWeber | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.2/5 | 4.1/5 |
| Starting Price | $15/mo | Custom |
| Free Plan | 500 subscribers | No free plan |
| Founded | 1998 | 1999 |
| Email Templates | 600 | 200 |
| Integrations | 750 | 300 |
| Deliverability Rate | 97.8% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,250/month with most features requiring higher tiers
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
AWeber and Salesforce Marketing Cloud are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, AWeber reports 97.8% compared to 97% for Salesforce Marketing Cloud — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $1250/mo |
| Deliverability | 25% | 97.8% | 97% |
| Rating | 25% | 4.2/5 | 4.1/5 |
| Integrations | 10% | 750 | 300 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You're a small businesses
- + You're a solopreneurs
Choose Salesforce Marketing Cloud if…
- + You need SMS marketing
- + You're a large enterprises
- + You're a Salesforce CRM users